Brand Identity

Personal branding for life coach and author

The identity for Charlie Hoare includes concept development for a logo, website design with hand drawn illustrations and a suite of digital assets for social media marketing.

Coaching is a process that can help people make positive changes to lead healthier and happier lives. The visual identity was designed to reflect this optimism and positivity through a colourful and contemporary palette, an eye catching website with hand drawn elements conveying a human touch.

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Concept sketches for the logo refer to eastern philosophies focusing on impermanence, irregularity and imperfection. The shape symbolises the process of opening up, joining the dots and moving forward, in a style that retains the energy of the original ink gesture. The blue colours resonated with Charlie, reflecting his lifestyle by the sea.

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The Breath Project

The Breath Project is a collaboration by Zanny Mellor, artist and designer, and Hannah Payne, Senior Director, Zuleika Gallery and Founder of The Art Five. The project was conceived with an aim to present exhibitions and projects to support artists, and people affected by the global pandemic. The launch exhibition Rhythm Adjust will raise funds for Frontline 19, an independent UK nationwide service delivering free, confidential psychological support to NHS and frontline workers who are, or have been working on the frontline of Covid-19.

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Rhythm Adjust The Breath Project exhibit