Personal branding for life coach and author Charlie Hoare.
The identity includes a concept development, logo and website design, social graphics and presentation templates.
Coaching is a process that can help people make positive changes to lead healthier and happier lives. The visual identity was designed to reflect this optimism and positivity through a colourful and contemporary palette, fun and eye catching website with hand drawn elements reflecting a human touch.
Concept sketches refer to eastern philosophies focusing on impermanence, irregularity and imperfection. The shape symbolises the process of opening up, joining the dots and moving forward, in a style retains the energy of the original ink gesture.
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