Personal branding for life coach and author Charlie Hoare.
The identity includes concept development for a logo and website design with hand drawn illustrations.
Coaching is a process that can help people make positive changes to lead healthier and happier lives. The visual identity was designed to reflect this optimism and positivity through a colourful and contemporary palette, an eye catching website with hand drawn elements that reflect a human touch.
Concept sketches refer to eastern philosophies focusing on impermanence, irregularity and imperfection. The shape symbolises the process of opening up, joining the dots and moving forward, in a style that retains the energy of the original ink gesture.