Brand Identity

Personal branding for life coach and author Charlie Hoare.

The identity includes concept development for a logo and website design with hand drawn illustrations.

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Website Design


Coaching is a process that can help people make positive changes to lead healthier and happier lives. The visual identity was designed to reflect this optimism and positivity through a colourful and contemporary palette, an eye catching website with hand drawn elements that reflect a human touch.

Logo Design

Concept sketches refer to eastern philosophies focusing on impermanence, irregularity and imperfection. The shape symbolises the process of opening up, joining the dots and moving forward, in a style that retains the energy of the original ink gesture.

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