MoreySmith
Visual communication and marketing projects made
in-house at interior architecture studio MoreySmith.
Website
PROJECT MANAGEMENT, COPYWRITING, PHOTOGRAPHY
The brief was to create an editorial style website for interior architecture studio MoreySmith, introducing more negative space to celebrate the striking project imagery.
I managed the design process and communication with the external graphic designers and developer and worked with the studio's team to write, edit and proof all copy and select imagery.
I was commissioned to photograph all senior staff capturing natural, street-style colour portraits and sourcing background locations in the local area.
Portrait photography
Publication
SURVEY CONTENT & DESIGN, DESIGN FOR PRINT, PROOFING & COPY
The New Normal was a research report designed to examine the attitudes and challenges of returning to the workplace after the first UK lockdown of 2020.
The data and opinions were collated from a survey of clients and colleagues and text was written by Trevor Hardy and MoreySmith. The report was sent digitally and printed as a high quality booklet.
Email campaign & social media management
CONTENT, GRAPHIC DESIGN, DATABASE MANAGEMENT, MONITORING
Fresh update to the email campaign template to align with the website redesign.
Idea generation and content development for social media accounts.
Art Direction
Marketing photoshoot capturing the interior design process and the team using their workspace. I storyboarded the shoot and worked closely with photographer Shaun James Cox.
Selected photoshoots of residential and workplace interior design projects.
Working closely with photographer Phillip Durrant art directing, assisting with photography and styling.
McKinsey & Company, London
New 10 floor offices launched in 2019.
Dunhill HQ, London
Creative design studio and brand headquarters in Mayfair.
Private home, London
Period townhouse in Clerkenwell.
Invitation Design
Invitation design to the launch of a newly completed 7 floor workspace design in Mayfair. The pattern references the molecular structure of oil and gas, the client’s industry, and is further echoed in the curved shape which resembles the form of an oil drill and the helical staircase built between the client floors.